Delivered: Events · Layout Design
The Project
Working with The Yacht Sales Co. across their boat show presence, I developed the visual collateral and layouts needed to bring the brand to life within a busy event environment. This included entrance and display structures, yacht decals, flags, directional signage, individual boat display units, programs and supporting promotional material, as well as planning how the different elements would work together within the space. With multiple yacht brands, sponsors and vessels often represented at once, the focus was on creating a clear and cohesive experience that made The Yacht Sales Co. instantly recognisable while allowing each yacht and partner brand its own presence.