Delivered: Branding · Packaging
The Project
Bloom & Bear was created as a fun and energetic stationery brand for kids, with parents and teachers firmly in mind too. The identity needed to capture children’s attention while still feeling purposeful, positive and connected to learning. Bold colours, playful typography and the Bloom & Bear character bring plenty of personality, while encouraging messages and educational touches give the brand a little more substance behind the fun. The identity was carried across stationery, drink bottles, backpacks and learning materials, creating a bright and recognisable brand designed to help kids play, learn and bloom.